A social media manager is a job anyone can take on. For instance, you have about 1,000 followers. You get lots of likes and comments on your posts and engage your followers regularly. It is advisable to take on this job as an extra source of income.
According to whatis.techtarget.com “A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations.”
The job is a side hustle opportunity to make extra income. Besides you can work from home. The social media manager job is fast becoming in high demand. In fact, companies now have a social media unit under their communications or PR department. A social media manager job is undoubtedly interesting to work from home likewise working within a company. Below are the skills and requirements of a social media manager. Additionally, I will give tips on how to land a social media manager job.
- The major requirement is to manage all the social media platforms of an organization, brand or individual.
- Increase brand awareness
- Content creation
- Build, manage and Increase engagement
10 Essential Skills a Social Media Manager Needs To Have on Their Resume by Jeff Bullas
- -Strategy planning
- -Tactics and execution
- -Community management
- -Understand how content works on a social web
- -Optimizing content and technology
- -Creative mindset
- -Writing skills
- -Be on top of the latest digital marketing trends
- -Analytical skills
- -Leadership and communication skills
- Go to job boards
- Search for related jobs. For instance digital communications, social media expert, brand manager etc
- Have a good resume
- Establish an online presence
- Be creative
Although a social media manager is an engaging and fun job that lets your creative side shine. It is, however, important to master the social media metrics aspect (business skills). Metrics are statistics that give you an idea of how the social media platforms are performing. Areas you need to look out for are; engagement and conversion. To be successful as a social media manager please research social media metrics, you can check out Sprout Social
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